Coventions of my chosen genre (Pop)

Usually extremely performance based

In a pop video you will generally see the artist performing a catchy, fun dance routine or being in character. They will often have extreme outfits that will catch the audiences eye. However if it is a female pop artist then their performance will often be quite 'sexy' and will be seen wearing revealing outfits to connote with their sexual imagery. I used Katy Perry as a prime example as in her video 'California Girls' she's dressed in sweets and sugary things, emphasising how desirable she is. She still uses vibrant colours to connote with her 'feel good' song about the benefits of living in california and about how desirable the girls that live there are. Here is a 30 second clip of the video where I think the video is extremely performance based.

Extremely accurate lip syncing

I think that lip syncing is extremely accurate in pop video's. In more so than others, pop artists image is extremely important and are often the main focus in their video's. They are perceived as being perfect to their target audience, and therefore everything about them in the video should also be perfect. I think that this is especially important for boybands, as by lip syncing their cheesy lyrics directly into the camera it engages their teenage girl audience who like to image that it's them who are being sung too.

Here is a another clip of good lip syncing.

Narrative story that reflects the lyrics of the song

Whether it's a positive or a negative narrative, a narrative story that reflects the lyrics of the song are key in a pop music video. Even though boys or girls that are falling in love are probably the most popular in the pop music video's, I think that Eminem and Rihanna's music video 'Love the Way you Lie' was the most successful pop song and video for 2010. I think that the narrative is extremely key for a pop music video as the narrative in their song is often unrealistic, so therefore by having an over exaggerated narrative it engages their target audience. Here is another clever narrative.

Artists are always glamourous

Pop music video's will always focus mainly on the image of the artist. They are often portrayed as being beautiful and glamours, and both male and female artists are seen as sexy and fashion icons. Therefore in some of their music videos they are seen in outrageous costumes and fancy outfits, often which will cause shock and will promote their video and their song. I used Cheryl Cole as a demonstration as she is a pop artist that is mainly successful because of how she looks, rather than the music that she produces. However, here is another clip of a pop artist that is known for their outrageous and glamourous image in their music videos.