Multiplicity shots of incomplete, obsure parts of a narrative are used.
The order of the shots is unconventional and shifts variablly with no shot order.
Time, space, character and narrative are revealed incompletely.
Discontinuity is used.
Visual Hooks are used.
THE PHANTASMAGORICAL BODY
Shots are put together to encourage the fantasy body, ideally known as the 'perfect' body. In an edited cut of the video we are shown different shots of the body to build up the youth and beauty of the body. This artist then becomes admirable and motivational for their target audience, and then is more likely to create more publicity for their music video.
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